SEO can play an important role in a business’ success as it helps improve the search rankings of their website, increase organic search traffic, and therefore, boost a brand’s visibility and credibility.
In this article we will share with you six tips and tricks on how to optimize your website and achieve a higher ranking in the Google search results.
- Use relevant keywords
Keywords are essential in making your site stand out from your competitors’ by providing matching results to the client’s search. You can use research tools to find out which keywords are searched for most. However, you may want to look for less competitive keywords instead of using the most searched for ones. The important thing here is relevance, so make sure your keywords match your website’s content.
- Optimize your site (for phone use too!)
Optimizing your website is key to boosting your page rankings.
The most important elements to optimize in your on-page SEO are:
- Page title
- Meta description
- Header tags (H1, H2, H3, etc.)
The URLs for all pages on your website should be short and descriptive. Keeping your URLs short will make it easier to understand what the page is about and allow search engines to recognize the topics of the websites.
Keywords in your on-page SEO are an indication for search engines that your content is relevant to these keyword searches.
Optimize your website for mobile devices as well, since many people access the internet on a smartphone. A fast page speed encourages people to stay on your site longer.
- Deliver high quality, informative content and make it shareable
In order to achieve high rankings the content on your website needs to be useful and relevant to the searcher.
Headlines are of course the most important part of a text, as they catch the readers’ attention and can lead to a user clicking on your page (or not). It may be a good idea to hire a proofreader to make sure your texts are well-written and without punctuation or spelling mistakes. Make sure the content is easily readable by dividing the text into paragraphs and adding photos, graphs etc. Videos are becoming a very popular SEO tool as well.
Another tip is to add a visible share link at the bottom of your page and add plugins to encourage visitors to share your content on social media. The more people share your content, the more likely people are to see it and follow the link to your site. Search ranking algorithms generally assign more importance to linked content if it is shared by many people.
Influencers can also help you make your content more visible: if you don’t want to pay extra money, you can offer free samples or services in exchange for their reviews.
- Build external and internal backlinks.
External links play a very important role in your page ranking. Usually pages that are linked the most by external sites are viewed as the most popular by search engines, but keep in mind that backlinks should come from authoritative sites.
By engaging on social media and reaching out to influencers you can get the attention you need and convince other sites in your niche to place a backlink to your website.
You can link your own website as well, for example, by linking to other blog articles you created and redirecting the reader to other resources you have to share.
- Invest in SEO tools to measure your performance
An SEO analytics platform is a very useful tool for tracking your performance and outcomes.
A free yet comprehensive SEO analytics platform is Google Analytics, which is very easy to use and shows you where your traffic is coming from, the amount of traffic you’re receiving, and which of your pages are the most popular.
There are many other SEO tools that are completely free – and even more for sale – that can provide you with an in-depth analysis of your website’s page speed, domain authority, keyword ranking and research, as well as visitors’ behavior. You can also compare your performance with that of your competitors and adjust your strategy accordingly.
SEO analytics platforms are essential to monitoring key trends in traffic and help you make strategic marketing decisions.
- Set up rich snippets
Rich snippets are search results with additional data displayed, like reviews, events or prices. They can make your search result look more appealing to searchers and lead to a higher click-through rate. While rich snippets don’t impact your rankings, they can help you gain more traffic. A higher amount of traffic can signal to search engines that your site is trustworthy and provides reliable information.
SEO is ever-changing and constantly evolving, so don’t get discouraged if it takes some time to get a deeper understanding of how it works. Keep educating yourself on SEO strategies and upgrades to adjust the SEO plan of your own website.
If you want to hire an SEO agency to help your business thrive, take a look at Werbepresse.