Marketing a holiday park can be tough, what with the seasonal fluctuations and the rise of holiday rental sites, so it’s important to maximise every marketing avenue available to you.
Online is one of the key channels for any business, and that goes for holiday parks too, so here’s a quick guide to making sure that your park is getting the most out of the web.
It makes sense to start with your website as this is probably going to be the first port of call for prospective guests who are looking to find out a little more about your park.
While people may find you through other third-party booking sites too, your website is still hugely important.
Make sure that your site is regularly updated with the latest information about your park and take the time to ensure that you have lots of high-quality images too.
It’s also vital that your site allows guests to book their stay online through your site to help you save on referral fees, and you may want to invest in an all-in-one park management system such as Elite Parks, which allows you make and tracks bookings, owners, membership and finance.
In this day and age though, it’s even more important that your site performs well on mobile devices.
More people actually browse the internet on their phones than their computers nowadays, so it’s crucial that your site performs as well on mobile devices as it does on desktop.
The majority of people looking for a holiday park online are going to find places through a search engine, so it’s important that you utilise SEO (search engine optimisation) to make sure that you’re as visible as possible on them.
How does this work? There’s a seemingly endless list of factors that the search engines take into account when ranking websites, so don’t worry about trying to become an expert.
It boils down to ensuring that your site delivers a good user experience, but one of the key factors is producing original, relevant content.
Content marketing is something that helps with SEO, and it’s also an effective way to educate and inform your potential guests, in a non-salesy way.
To find out more about content marketing, check out this guide from the Content Marketing Institute.
Of course, social media is hugely important too, so it’s important that your park builds up its own presence.
Use social media to give your followers a bit more of an insight into the park and try to tell a story, as well as using it to promote offers and secure bookings.
The use of video content is increasingly popular on social media, so this could be something to consider too.
However you decide to do it, it’s important to engage with your followers and allow them to relate with you and your park.
Making sure to devote lots of time to the online presence of your holiday park is just as important (if not even more important) than your offline channels and will help you to gain an advantage over your competitors.